Launching a new brand to market

VirtueVax came to us with some concerns about the seasonal influenza virus which causes widespread workplace staffing dysfunction and inefficiency, and how to effectively communicate this message via a mobile vaccination service.

After identifying a gap in the market, VO worked with VirtueVax on branding, website design and development, video messaging and the pitched concept of the ‘Fly in Flu’ which had the potential to elongate the vaccination period.

The result was a clearly defined strategy; strong branding presence and an informative and instructional website which supports the business endeavors.

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