Summer Shred | VO Group

6 Week Summer Shred

Summer Shred: Shredding the fitness industry competition year after year

The marketing for the “Six Week Summer Shred” was bought to us by ASN, every year they have a smaller challenge in summer. ASN required naming, branding, photography, video and web development, the issue they had in the past was not having a clear and clean message to promote the challenge.

The VO team came up with the naming “Six Week Summer Shred” which cover all of the elements that were required with a nice alliteration. Form there a very summery brand was developed, adding to this a photo and video shoot on the beach to again relate to the summer challenge style.

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