When we were engaged by Stone Group it was to produce their entire corporate image from the ground up. The process of the re-brand started with our bespoke brand personification meeting, where we delve into exactly what the business stands for and what is believed to be the personality of the business. After the development of the the brand and approval, brand guidelines were created from which all other collateral was created, from office documents to social media graphics.
We were also asked to develop a website that didn’t just focus on looking good, but was an effective conversion tool. Everything from imagery to messaging strategies and search engine optimisation were taken into consideration when designing and implementing the website.