Petit Early Learning Journey

Caring for the kids!

We were asked to create a fresh new brand for entry into the highly competitive childcare market. In such a market, we tried to avoid the cliches, and develop something that still represented what the brand is, but keeping the branding elements soft.

We settled on the name Petit, and the branding effort reflected the softness of the name. Keeping the image light yet playful was the main driving force behind the messaging, which carried over to website design, print collateral and internal documents and promotional designs.

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