Affinity Education Group came to VO to develop a new brand for a chain of premium childcare centres. VO moved forward to create Papilio and the branding guidelines. It was important that Papilio was presented as a superior and elite brand in comparison to it’s competitors and also to portray the premium facilities those centres have on offer to families.
From here, VO established all marketing material including: flyers, office collateral, and advertisements. The advertising and marketing strategy behind Papilio set them into the motion needed to achieve clear messaging for their consumers.