Recently, “influencer marketing” seems to be everywhere. Whilst this concept is not new in the industry, it has become highly popular in the last few years. Many brands are devoting more time, funds and effort to ensure influencers are included in their marketing strategy.
But what is influencer marketing?
According to Scrunch, influencer marketing is when a brand engages an individual to promote a product or service with an intention of growing awareness and generating sales. Mostly, influencer marketing will see an influencer utilising various media outlets such as Instagram, Snapchat and Youtube to promote a brand to their niche community.
Why is it so important?
With the advent of social media and numerous avenues for consumers to pick and choose what content they wish to absorb, it is making it difficult for brands to specifically target and reach their audience. This is where influencer marketing comes in. Influencer marketing allows for brands to choose an influencer that specifically aligns with their target audience and advertise directly to that market. This then contributes to greater brand awareness, interest and likelihood of individuals engaging directly with the brand.
Here are some key reasons why you should seriously consider working with influencers in your next campaign:
They drive traffic to your website
Influencers are savvy conversation starters and have the ability to draw attention to your website through engaging content related to your brand. The more interest an influencer generates on their socials, the more page views, search engine hits and overall traffic your website will experience. This is crucial as the more traffic to your website, the more likely it will encourage individuals to interact and engage with your brand.
They have trust, loyalty and influence (obviously)
Mostly, influencers’ content is personalised, authentic and transparent and they are highly trusted by their followers. Influencers have the ability to be an advocate and can positively influence their audiences to follow and trust in your brand.
Good value for money
Collaborating with influencers is great value for money. According to a case study by Nielsen Catalina Solutions and TapInfluence, influencer content can generate return on investment that is 11 times greater than any other form of digital advertising. If you invest in an influencer collaboration you are more than likely to see a profit from that investment through higher revenue, greater brand awareness and engagements.
They create the content
Influencers are talented content creators and understand what type of content resonates with their audiences. Collaborating with influencers means they create high quality content that is related to your brand yet also best engages and connects with their target audience. By giving creative freedom to influencers, it ensures that the content is relevant for the specific audience and generates interest and conversation surrounding your brand.
They boost your overall search engine optimisation
Influencer marketing has the ability to improve your SEO. Search engines value high quality, readable content that utilises key words. Therefore, by encouraging influencers to create fresh content about your brand, it is effectively “crowdsourcing your content” . This means the more brand content that is shared, the greater SEO ranking you will attain.
Also, influencers have the capacity to “generate high-quality backlinks from respected sources to your site”. As mentioned, influencers drive traffic by including links and mentions to reach your site. This automatically boosts your website’s domain authority and results in a higher SEO rank. Ultimately, Google will look upon your website favourably when an influencer links back to you.
At VO Group, we love helping brands connect and engage with the right influencers. Embrace influencer marketing and watch your brand grow!
Read more about influencer marketing below: