With significant advances in technology over the past few years, video marketing has become of great value to brands and their websites. To prove it, Forbes share some statistics that showcase how popular video marketing has become in the industry:
Embedding videos on a landing page can increase conversion rates by 80%.
Video is projected to claim more than 80% of all web traffic this year.
90% of customers report that product videos help them make purchasing decisions.
According to Youtube, mobile video consumption grows by 100% every year.
A third of the time people spend online is dedicated to watching videos.
At VO Group, we believe that video can facilitate greater interaction and is a powerful, innovative and flexible communication tool to engage users and bring a brand’s message across perfectly.
But what are the specific benefits of video marketing? Here are four reasons why you should be including video content in your marketing strategy and the positive effects it can have for your brand’s website.
Improves your SEO
Google owns Youtube and therefore prioritises video content over any other. Adding video directly into your website has the ability to increase click through rates and boost your overall ranking. This means that that your brand’s website can be viewed by more people, thereby fostering greater interest and engagement.
Also, if you have quality video content on your site, people will stay there longer than if you had no video or low quality video content. The more people who interact with your site for longer periods of time, the more Google will consider your website as valuable. Consequently, this results in a greater ranking
More powerful than written copy
Have you ever heard of the phrase a picture tells a thousand words? Well a video can tell a thousand and one words. More often than not, people probably won’t read all of your written information, therefore video content has a greater capacity to captivate your audience.
With video content in place either on your website, or as a marketing tool, it ensures your brand messaging has a greater chance of being heard and absorbed.
Video content also enables you to convey larger amounts of information in one piece of content, ultimately giving you a greater opportunity to interact, engage and entice the desired audience.
Sticks in an audience’s subconscious
Video content is a powerful form of communication and when an audience see a video that appeals to their interests or evokes a certain emotion, they will likely remember it.
As Forbes puts it, “when customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you”. If you have memorable video content, your audience will likely recall your brand and search for it online, thereby expanding the reach of your brand and its message.
This also increases the likelihood of higher traffic being driven to your website and higher conversion rates.
With mobile friendly content being a must have for any brand in the industry, video content is the best user friendly avenue to engage users who are on the go!
As part of their mobile consumption, audiences tend to watch and engage in video content frequently. If you have video content that responds well on a device, there is a greater likelihood of attracting, interesting and intriguing audiences.
This then has the capability to drive traffic and increase engagements to, and on, your website. If you do not have mobile friendly video content it could result in decreased traffic and conversions.
Video marketing is a versatile tool for attracting and engaging your audience. So why not embrace it and utilise video content in your marketing strategy and see your website flourish!
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