Did you know that 48% of people believe website design is the number one factor in deciding the credibility of a business?
In today’s digital world, it’s not enough just to have a presence online but rather have a platform that fosters interactivity and engagement between your brand and the audience. Having a functional, optimised, interactive, easily navigable website is a must-have as it has the ability to draw audiences in, reach niche markets and ultimately creates opportunities for greater sales or new clients.
In 2019, there’s no time for badly developed websites, slow load times and lack of call-to-actions. Below is a checklist of must haves when creating your website:
1. Fast Loading Time
According to Lyfe Marketing, a single second of added page load speed can cause sales to drop by up to 27%. No one wants to wait forever for your site to load and the longer people wait, the less sales potential you have or a greater likelihood of traffic leaving your site.
So what can be done? Consider reducing the size of your images! Switching between various sized images can help speed up your website load. Also, evaluate your plugins. Whilst plugins bring functionality and features to your site, the more you have, the more work your website has to do to load.
2. Search Engine Optimisation at the forefront
SEO is probably the most effective and simple web design element. SEO is used to increase the amount of traffic to your website by aiming for a high-ranking placement in the search engine results page.
On-page SEO tags, keywords and phrases and key headlines on your front page are all optimisation tools that should be implemented in order to ignite curiosity in your audience and draw them to your site. Another tip is to secure your site with ‘HTTPS’ as they are given preference in search rankings, giving you another way to draw audiences in.
‘Learn More’, ‘Book Now’, ‘Enquire’ are just some examples of CTA’s that all websites should have in order to entice audiences and encourage conversions. CTA’s have the ability to attract a large target market and tell your audience what you have to offer.
Strong CTA’s should be positioned in an appropriate place in the layout that makes sense in the user’s experience. For example: an ‘Enquire Now’ should be placed lower down the page when the user has made a decision, whereas a ‘Learn More’ may be placed higher on the page to foster interest.
4. Easy Navigation
User functionality is key when designing a website. Making a website simpler for users = higher accessibility and greater likelihood of a sale or engagement with your audience.
To ensure easy navigation, limit your menu bar to 4-6 options and ensure there are search bars, especially for content heavy websites. Equally, implementing “back-to-top” buttons will allow the viewer to scroll and then go back to the top without having to manually scroll.
5. Quality Content and Layout
Good content layout encompasses a number of elements but web designers need to consider well formatted text, an unobtrusive background and ensure the page is responsive for users. Equally, key links should stand out and visuals should grab users attention and compliment text.
Quality content that is relevant and interesting for your audience and presented in a flawless and visually pleasing layout is a must have for any website design.
6. Social Media
Social media should be linked to website blog articles, pages, contact us pages and each social icon should be visible and easily found on your website.
Lyfe Marketing recommends to put social media icons in the footer of your website as visitors have gathered enough information by then to be actively interested in your socials. By allowing users to quickly access social media pages from your website, it will ultimately help increase brand exposure and drive traffic.
7. Mobile friendly
If you read our Web Design Trends for 2019 blog post, you’ll know that being mobile friendly is key this year. If you have a great looking website on a laptop or desktop but looks untidy on a mobile device, you will likely lose potential leads.
Web designers need to consider responsive design when creating a website. By ensuring your content adapts seamlessly to a mobile screen it enables users to easily find the desired information just on a different device. Website designs that are easily adjustable for any screen size will create positive user experience and foster greater engagement and conversions.
By implementing this checklist into your website, it can reduce the rate of high bounce rates. High bounce rates can implicate a business greatly as it means that the content on your website doesn’t match what the visitor was looking for or was too hard to navigate, resulting in them clicking off.
Need help designing a website? Get in touch with our web development and design team!
This content has been derived from the number of sources listed below. VO Group does not take ownership of the content.
Read more about best practices for website design: