2019 is a new year and with that comes new trends in the industry. Web design is an ever changing process and with the new year in full swing, it’s time to consider what trends are emerging and which should be adopted into your website design.
Here at VO Group, whilst we love a good trend, we don’t always love to follow the crowd. Our focus is always on maximising user experience and ensuring our web designs are always creative yet functional.
However, here are the top five design trends worth keeping on your radar when moving forward in the world of web design.
2019 will encourage web designers to experiment with creative, unconventional typography.
Unique, colourful, bold and abstract styles are key typography trends in 2019. For example trends such as photography inside typography, animation, pictograms, outlined fonts, vintage fonts, hand-lettering, retro fonts like Monoton and arranging text uniquely on the page, are likely to flourish this year. By adopting creative typography, brands have the ability to engage and influence viewers and create visual impact on the website.
2. ‘Out of the box’ design elements
This year, websites are encouraged to utilise more fluid shapes lines and design elements. 2019 is the year for moving away from the typical straight lines, squares and rectangles and aiming to utilise shape and design elements that mimic everyday life.
For example, geometric shapes, elements that appear hand drawn and 3D illustration will add a unique touch to a website and will likely engage your audience more than traditional shapes and designs.
3. Broken grid design
Broken grid design is becoming more popular in 2019. According to The Next Web the concept of broken grid in design terms is “an imaginary plane with horizontal and vertical lines, used to help layout elements on the page or screen”. Essentially, broken grids enables a less rigid design and is a creative and flexible way to display content and engage users.
For example, a broken grid design could see headings and images overlapping or text that doesn’t line up together. Whilst these design elements make the website look asymmetric, it ultimately helps to engage viewers and emphasise certain sections, colours, logos or images.
4. Colour or no colour?
In 2019, colourful and limited colour web design will both be considered trendy.
Having a website with bright contrasting colours, icons or animations will enable your website to look unique and bold. An increasing number of brands have chosen to utilise their core brand colours and pair them with clashing or opposite tones in order to create an explosion of bold colour. By adopting vibrant colours, it is likely to pique audience interest and help you stand out from the crowd.
On the other hand, a monochromatic colour palette is also on trend in 2019. A website that limits itself to one colour that is on brand or utilises neutral colours can attract just as much attention as a vivid and bold colour palette. An absence of colour also has the ability to communicate a clear message.
5. Mobile friendly
Being flexible and optimal for all screen resolutions and devices (particularly mobile displays). This is one of the most important web design trends for 2019.
There are a number of key elements in which web designers must consider when creating a website for mobile display. These include: simple navigation and content display, adaptable elements that fit the screen size and optimal usability and viewing.
Mobile flexibility is a key trend and is becoming more common for users when accessing websites. Being able to adapt your web design to a mobile friendly capacity will keep you ahead of the game.
2019 is the year to consider these trends when web designing!