A website is your central hub for your business, so it needs to serve multiple purposes. It needs to get you found, inform, sell, promote, generate leads and convert. But to be effective, it needs to look amazing and function beautifully – like an athlete.
The internet has so much to offer.
Who wouldn’t want their own Cristiano Ronaldo playing for their team?
Your website is your best marketing asset; it needs to out-perform your competitors. It should be treated like an employee – it needs to fill a purpose, its performance needs to be reviewed and it needs the time and investment put into it to help it flourish. A great website starts with great design. And great design serves a purpose.
A great web design uses the 5 principles of design to create a beautiful, yet purposeful website.
These fundamentals are:
For stability and structure
To create organisation and direction
To generate impact or highlight important areas
To unify and strengthen
To create sharper, clearer outcomes