Taking your product to market before understanding its environment is like going into a boxing ring with a blindfold. Give your brand the vision to avoid the punches. When we talk about marketing, it’s about considering all the factors that influence you delivering your product or service in a more meaningful and engaging way. We look at the macro and micro environments, your competitor’s successes and failures, branding and brand messaging, product preferences and desires, how to promote the product and your brand, and how to deliver these to your target audience. We build a strategic thinking process that builds mutually beneficial relationships between you and your consumers.
When we first meet, we talk in depth about your current business and learn about your problems and successes. We listen to where you’re currently situated and where you want your business to go. From there, we research the market environments to establish any relevant market gaps and opportunities to pursue.
Consider us a parent or guardian to your business. We want to walk you through each step of your communications plan to find the best angle of attack, so we will do research and ask questions to discover unique ways to reach target audiences. Here are 3 questions you will need to start considering.
What do we want to say?
Most importantly, we must determine what your brand wants to say. Vo Group aims to clarify and communicate your organisation’s messages at the right time and in the right place to the right audience. With the proliferation of tools and techniques, we can measure the value of those efforts and how they align with your brands’ overall mission.
Who do we want to say it to?
Whether that’s through Public Relations, Marketing, Event Management, Influencer Marketing, Social Media, or Advertising. What is the best way to deliver your message and how should we get your message across to your target audiences? We want to hit your consumers on their home turf – not to force it down their throat.
How do we reach them?
How should we promote the message? Is it through SEO, EDM, Social, Blogging, Podcasts, Advertising or Video? What is the best way to deliver your message? How does your target audience engage with different media? What are their preferences? How do our consumers purchase? What channels can we deliver your products or services that you’re currently not engaging in, that your audience is? We want to hit them on their home turf – not to force it down their throat. When people feel comfortable, they’ll act.
Let’s turn you into a modern-day Fred Astaire and get you dancing with your customers.