Digital Marketing Agency on the Gold Coast & Melbourne

Forget what the boss says – you don’t want to be dancing in the dark.

Taking your product to market before understanding it’s environment is like going into a boxing ring with a blindfold. Give your brand the vision to avoid the punches. When we talk about marketing, it’s about considering all the factors that influence you delivering your product or service to your customer. We look at the macro and micro environments, your competitor’s successes and failures, branding and brand messaging, product preferences and desires, how to promote the product and your brand, and how to deliver these to your target audience.

When we first meet, we talk in depth about your current business and learn about your problems and successes. We listen to where you’re currently situated and where you want your business to go. From there, we research the market environments to establish any relevant market gaps and opportunities to pursue.

 

From here we ask these questions of your business to devise the best plan of attack.
What do we want to say?

Most importantly, we must determine what your brand wants to say.
Most consumers lack connection with marketing messages because they’re either too confusing or the message isn’t reflected in the execution. We aim to clarify and define your message so that it becomes unmistakable.

Who do we want to say it to?

Using market research, we can identify who is likely to buy your products and highlight any secondary niches to target. Again, we will clearly define who your ideal client is, their age, gender, location, if they have children or not, what they love and hate –even giving them a name. We give these people a personality because it becomes much easier to relate your messages to someone, rather than an entire audience. Engagement is the key to conversion, so your message must consider who you want to speak to, so we can get in their zone to properly connect with them.

How do we reach them?

How should we promote the message? Is it through SEO, EDM, Social, Blogging, Podcasts, Advertising or Video? What is the best way to deliver your message? How does your target audience engage with different media? What are their preferences? How do our consumers purchase? What channels can we deliver your products or services that you’re currently not engaging in, that your audience is? We want to hit them on their home turf – not to force it down their throat. When people feel comfortable, they’ll act.

Let’s turn you into a modern-day Fred Astaire and get you dancing with your customers.

These stats will want you to get your marketing in sync

7.8x

Marketing leaders experience 7.8 times more site traffic than non-leaders.

1:38

Email marketing is one of the most effective forms of content marketing. For every $1 spent, email gives back a whopping $38 in ROI.

13

Most marketers use at least 13 content marketing tactics.

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Marketing gets you found before your competitors.

Hey You! Yes you! You’ve obviously found your way here because you’re after some guidance with your Marketing. Unless you’re just giving us a good old fashioned stalking. If you are the former, contact us today to get the ball rolling!

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MORE OF OUR VERY PARTICULAR SET OF SKILLS

SKILLS THAT MAKE US A DREAM FOR PEOPLE LIKE YOU
1
BRANDING

Identifying who you are to the very core sets the tone for your entire visual image.

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2
GRAPHIC DESIGN

Our designs solve problems, too. They don’t just look crazy-stupid-sexy, they’re purposeful!

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3
MARKETING

Digital and Content marketing will bring your business to more people. Who doesn’t want more?

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4
SOCIAL MEDIA

More than just selfies and memes, it’s vital for brand awareness and drives serious traffic!

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5
APPS

Add value to your offering with apps that make your and your clients life soooo much easier!

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6
WEB DEVELOPMENT

These guys will leave you speechless. Then you’ll ask them ‘How did you even do that?’

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7
VIDEO & PHOTOGRAPHY

Nothing ever beats your own photo and video, because no one tells your story like you do.

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8
I.T. & SUPPORT

Superheroes in headsets, the I.T. team will save you headaches. There’ll be no need for Panadol

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ASK US A QUESTION

We need to know who we’re talking to!

We need to know where you’re from so we can get our pre-meeting stalk on!

Don’t be shy now! What ever happened to talking like real humans!

We promise to not hit you with 54 unwarranted emails per week

Hey! Don’t forget to tell us why you’re here, what you need help with or how you think we can help! We’re not mind readers!