Taking your product to market before understanding it’s environment is like going into a boxing ring with a blindfold. Give your brand the vision to avoid the punches. When we talk about marketing, it’s about considering all the factors that influence you delivering your product or service to your customer. We look at the macro and micro environments, your competitor’s successes and failures, branding and brand messaging, product preferences and desires, how to promote the product and your brand, and how to deliver these to your target audience.
When we first meet, we talk in depth about your current business and learn about your problems and successes. We listen to where you’re currently situated and where you want your business to go. From there, we research the market environments to establish any relevant market gaps and opportunities to pursue.
From here we ask these questions of your business to devise the best plan of attack.
What do we want to say?
Most importantly, we must determine what your brand wants to say.
Most consumers lack connection with marketing messages because they’re either too confusing or the message isn’t reflected in the execution. We aim to clarify and define your message so that it becomes unmistakable.
Who do we want to say it to?
Using market research, we can identify who is likely to buy your products and highlight any secondary niches to target. Again, we will clearly define who your ideal client is, their age, gender, location, if they have children or not, what they love and hate –even giving them a name. We give these people a personality because it becomes much easier to relate your messages to someone, rather than an entire audience. Engagement is the key to conversion, so your message must consider who you want to speak to, so we can get in their zone to properly connect with them.
How do we reach them?
How should we promote the message? Is it through SEO, EDM, Social, Blogging, Podcasts, Advertising or Video? What is the best way to deliver your message? How does your target audience engage with different media? What are their preferences? How do our consumers purchase? What channels can we deliver your products or services that you’re currently not engaging in, that your audience is? We want to hit them on their home turf – not to force it down their throat. When people feel comfortable, they’ll act.
Let’s turn you into a modern-day Fred Astaire and get you dancing with your customers.