I love it when i catch you staring at me
Don’t we all feel great when we get attention? Especially from those who we want to get it from.
That’s exactly what good graphic design sets out to achieve, your customers undivided attention. Without the awkward eye-contact.
Look around. Go on, actually look around. Design is everywhere—from your morning newspaper to the poster hanging in the bus stop to the process of ordering an Uber. Merging creativity with strategy, communication with brand personality and aesthetic with logic, design is just about everywhere you look. Even on this web page, the sneakers on your feet and your yes, your Tinder profile.
Much like branding, presentation and perception is everything. Good design means good communication. Without meaning, a pretty design is pointless. Great design needs to communicate information such as brand values, which help build a consumer’s trust. When 94% of people cite poor design as the reason behind not trusting a brand, you’ve gotta believe that good design collateral and content is vital to the success of any business. Better yet, it keeps your branding efforts on point. Keeping your message clear, focused and exciting.
If you want to get people staring at you, make sure they’re looking at you for the right reasons, not because you have spinach stuck in your teeth. With great design comes great perceptions. When thought, effort and consideration go into a design, you will boost your brand perception and position. Through incredible design, we change perceptions and encourage consumer action through the 5 design principles:
1. Balance
For stability and structure
2. Hierarchy
To create organisation and direction
3. Contrast
To generate impact or highlight important areas
4. Repetition
To unify and strengthen
5. Alignment
To create sharper, clearer outcomes
You don’t need to worry about memorising these principles, just make sure the team doing your design knows them inside and out. And we do.
If your current promotions, website, business cards and signage just aren’t cutting it – you’re probably overdue for a brand re-design. VO’s team of designers create breathtaking visual communications that provoke thought, desire and action, aswell as looking fabulous, darling.
