That’s what people say about poor brands. There’s a reason why people spend almost 24% more on trusted brands. It comes down to the perception of quality and value.
Perception is everything. It’s all about value and worth. People will buy more Nike than Adidas because it’s a cooler brand (fact – it is cooler). They will drive a BMW over Ford because of the perceived prestige and safety. It’s why one hipster café in Burleigh is packed, when their next door neighbour isn’t.
Just for the record, a brand is not a logo. A brand is a personality of a business. It includes the messaging values behind every aspect including – yes, a logo – to email signatures to websites and advertising. Essentially, it’s everything a customer comes in contact with. To enhance perception and value of your brand, it needs consideration.
So what is your brand saying about you behind your back? Is it being a nasty pasty? Nobody likes being spoken about negatively. In fact, people will form an opinion of you within the first 3-5 seconds. Get your branding wrong and its game over, before the game has even loaded.
If you’re finding it hard to breakthrough the market, VO’s killer creative team can bust down the door.
We can take you from being a Michelle to being a Beyoncé.
But our branding efforts are not just about looking great, our strategy for a great brand is built on extensive research and a dedication to deliver unique, purposeful brands. With our skills to understand both internal and external environments, we analyse your competitors and your target audience to deliver something that’s both awesome to look at and meaningful to your values.
If you’re not set in your ways and open to new things, exciting opportunities and growth, we’d love to collaborate with you. We could just well become the next Kim and Kanye.