And that’s a great thing for customer loyalty. Mobile and web applications can create an amazing opportunity to keep your customers informed, and make their life easier and more entertaining. Plus, Aussies check their phones over 150 times a day – don’t you want a piece of that? (and a piece of that chocolate, too?)
Nothing is as modern and forward-thinking as an application can be for your brand. Digitalise processes like booking, quoting and loyalty programs. Add fun through games and interactive content.
Add value by ensuring convenience for your clients and saving their precious time. Focus your marketing on specific audiences and boost your brand recognition exponentially.
Create unique opportunities through applications that will make your competitors look like they’re still using VHS and Commodore 64.
Here are 5 reasons why apps are amazing!
1. Be Visible to Customers at All Times
Aussies check their phones over 150 times PER DAY! That’s major #FOMO.
2. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. With an app, you can deliver any of this information directly at any time – how‘bout dat?
3. Provide Value to You AND your Customers
Want to save time and money? How about digitalising that loyalty program you have in place? Or creating a booking service function that makes your customers (and your) life easier? Plus, it’s better for the environment. The possibilities are endless!
4. Build your Brand Positioning
Applications are modern – so if you have one, you’re already ahead of the curve – and your competitors. It will also help you stay relevant with your customers and their methods of interaction!
5. Improve Customer Engagement
The more ways your customer can interact with you, the more loyalty they have to your brand! This creates more buy-in opportunities and keeps your customers coming back for more and more!