News Just In: Milky Lane is coming to the Gold Coast
Milky Lane has announced their opening date! VO Group generated mass hype around the launch of Milky Lane Gold Coast with over 100 media attending.
Carrie from My Health Yoga in Indulge Magazine
VO has built a positive relationship and positioned My Health Yoga as the leading yoga studio in Australia. Not only is Carrie- Anne Fields a Senior Yoga Teacher with Yoga Australia and a board member of the World Movement for Yoga and Ayurveda, she owns My Health Yoga. Through ongoing work, VO engages successful strategies to allow the opportunity for the public to be introduced to the brand and Carrie as an expert in the yoga and lifestyle industry.
Milky Lane is Opening Soon!
One of Sydney’s most popular burger joints, Milky Lane, is coming to the Gold Coast! The first Milky Lane opened in Bondi in 2016, followed by Cronulla and Parramatta – now it’s the Gold Coast’s turn and we couldn’t be more excited! VO Group was commissioned to generate all press in the lead up to the launch as well as post-launch media coverage.
iInvest Securities Q & A - Gold Coast Bulletin
Through outreach and ongoing relationship building, we successfully garnered a second placement for Joann from iInvest Securities. The Q & A delves into Managing Director Joann’s history in the industry. Working with iInvest, VO’s goal is to reposition the finance and stockbroking sectors to be more approachable to those that are uncertain about their finance objectives.
Bondi’s epic burger joint, Milky Lane in Taste
Due to ongoing outreach in the lead up to Milky Lane’s opening in Surfers Paradise, VO successfully secured a front-page cover for Taste Magazine. Our goal is to continue building suspense among audiences and get them excited before revealing more details about the launch.
Flu season's coming: here's how to outrun it - Lifestyle
VirtueVax came to VO Group with the goal of informing the public the risks associated with influenza. In 2017, there were a substantial number of deaths linked to the flu. VO engaged shock media outreach to promptly inform the media and preventative ways against the flu.
VO successfully generated more publicity and awareness surrounding the flu and positioned Dr. Jamie- as a medical expert to talk to for anything influenza related.
Finance advisors, iInvest Securities in Gold Coast Bulletin
VO Group successfully secured a double page spread in the business section of the Gold Coast Bulletin for iInvest Securities. While wealth management is not typically newsworthy, we were able to successfully spin outreach to focus on humanising the brand and introducing Joann and Haydn as experts but also displaying their passion for helping others.
Milky Lane featured in Lifestyle Magazine, Indulge
Milky Lane appointed VO Group to generate media coverage regionally and nationally surrounding the launch of the new Surfers Paradise location. VO implemented an integrated public relations strategy and focused on publicising the expansion from Sydney to the Gold Coast. In the lead up to the launch, we have secured multiple placements in various newspapers and broadcast segments as well as a confirmed list of media attendees and VIPs excited to be the first to see the new location.
Aus Acu - Lifestyle Segment with Today ‘Extra’
Due to the ongoing media hits for Australian Acupuncture Clinics, Channel Nine’s Today ‘Extra’ contacted the team to feature them in a 4-minute lifestyle segment. Receiving nation-wide coverage, the outcome of this segment was a massive push for Aus Acu’s brand as the time of broadcast was a specific to the target demographic.
Yoga vision positioned for growth
Building positive relationships with media is crucial in PR. VO successfully secured a double page spread in the Gold Coast Bulletin’s business section for our client, Carrie-Ann Fields of My Health Yoga. The article discusses Carrie’s involvement in growing the yoga industry globally.
Press Day for Electrik Lemonade
The Commonwealth Games are just around the corner and Electrik Lemonade are the headlining act for the CBD Street Party. This media event was the perfect opportunity to get the first scoop on the band and an interview with Gold Coast mayor, Tom Tate. The media coverage was a success with Channel 7 Gold Coast, Channel 9 Gold Coast News and the Gold Coast Bulletin attending the media event.
Cosmetic Acupuncture - Channel 9 GC News and National 9 News
Through VO’s commitment to clients and consistent media outreach, the placement for Australian Acupuncture Clinics in the Gold Coast Bulletin attracted the attention of other media channels. Channel 9 Gold Coast News and National 9 News contacted Aus Acu for a feature story to be broadcasted that same night. It is evident that our efforts have been a success through gaining regional and national coverage.
The GC clinic offering a chemical-free way to treat wrinkles - GC Bulletin
Through ongoing media outreach, VO Group successfully secured coverage in the Gold Coast Bulletin for Cosmetic Acupuncture treatments for Aus Acu. VO was able to find a story angle that piqued the media’s attention. The results have given Aus Acu more awareness on the Gold Coast and an increase in bookings just one day after going to print.
The mobile app company joins forces with local charity, Livin
Carbuzzzn approached VO Group to develop a campaign strategy surrounding the launch of the new game app and to promote the event for the official launch. VO utilised various media and influencers to create awareness and entice the public to understand the Carbuzzzn brand.
“Buzzzn 4 Livin” campaign was introduced in the launch and involved Carbuzzzn linking up with non-profit organisation ‘Livin’, a charity founded to wipe out the stigma surrounding mental illness. The campaign encouraged the community to get involved in a day full of family fun activities. The results were a success in not only raising awareness of mental health but Livin’s relationship with Carbuzzzn.
Open Day promotion for Harmony Early Learning
VO was commissioned to introduce Harmony Early Learning Journey to the childcare market and to promote the Open Day event of the first centre, whilst their four other locations were under construction. The overarching goal was to increase the awareness of the overall brand. Through consistent media outreach in the lead up to the opening days for each child care centre, it was possible to gain targeted awareness and build a positive reputation among families with children within the local communities.
Gold Coast City Council - Emerging Creative Bootcamps
The “Emerging Creatives Bootcamp”, is an initiative of the Gold Coast Council and Gold Coast City Libraries. These bootcamp workshops are specially designed for young Gold Coast creatives and entrepreneurs aged between 18-24 years. VO Group was invited to participate in the weekend event to host creative workshops that actively engaged and motivated the kids. Using social media promotion and contacting local media, the engagement VO Group received for their involvement with ECB was a success and raised awareness of this great initiative.
Generate news coverage for Evolve Education Group and their IPO in NZ
Due to VO’s previous knowledge with launching Affinity Education Group on the stock market, Pricewaterhouse Coopers invited VO to initiate the launch of Evolve Education after their decision to go public in New Zealand. VO’s involvement with this campaign and ongoing media outreach ensured they had the promotion and awareness they needed to promote the Evolve Education Group brand.
Generate news coverage for Affinity Education Group and their IPO
With VO’s extensive child care history and working with child care providers, VO had the expertise to put Affinity Education Group on the stock market. As a leader in the education market, childcare operator, Affinity Education Group approached VO Group with the massive project. Affinity decided to offer shares of stocks to the public and VO Group’s services were used to promote this within the media and drive awareness to the Affinity Education Group brand.
Implement media relations and social media strategies directed toward Major Events on the Gold Coast
DMAC Personnel approached VO to help generate more publicity and awareness surrounding upcoming major events on the Gold Coast and construction work in Northern NSW. VO engaged social media and external communication strategies to create an increased level of exposure.
Australian Sport Nutrition ‘National Clearance Sale’ Campaign & Event
Australian Sports Nutrition approached VO Group to develop a campaign highlighting the “National Sale” campaign and event. VO developed a three-month strategy to harness and evaluate the large sale event. With VO’s target strategy was to engage and implement media relations and digital content creative to ultimately build mass level awareness of not only the National Sale but the entire ASN brand.
VO was appointed to generate news editorial and coverage for Carbuzzzn’s involvement at the GC600 along with Tekno
VO has worked closely with Carbuzzzn previously, initially for the launch of the mobile application. This time, VO Group was commissioned to launch a targeted media approach for Carbuzzzn’s partnership with GC 600 and Tekno. VO successfully generated news editorial coverage and promotion of the partnership.
Introducing the Aus Acu brand & applying various media relations tactics
VO was engaged by Australian Acupuncture Clinics to manage the external communications and social media surrounding the launch of the brand. VO successfully implemented various targeted approaches in the lead up of the launch. Through engaged media relations, the desired outcome was successful and results were positive and evident through various media placements.
Highlight Infamous Swimwear as a leading swim brand within the Australian lifestyle market
VO evaluated the current marketing strategies performed by Infamous Swimwear and successfully developed a more targeted campaign approach. Through website changes, social media creation and specific media strategies, VO was able to generate more exposure to the website and increased engagement on social media thus leading to a huge spike in sales.
Promote the launch and opening days of Petit Early Learning in 16 locations
VO Group worked closely with the Petit Early Learning to promote the launch of their 16 child care centres Australia-wide and specific opening day. The goal was to gain substantial media coverage to promote the opening days for each location and promote Petit Early Learning as one of the leading long day care providers that offer holistic learning.
Rebranding of My Health Yoga studios and Launch Event of the new brand and Teacher Training courses
When My Health Yoga engaged the services of VO Group, the brand was due for a major redevelopment. In order to do this, VO’s engagement successfully applied a fresh new look to the website and utilised specific platforms to build a stronger brand and following within the local community. Due to the success of the initial rebranding campaign, VO Group continues to work alongside My Health Yoga on an ongoing basis to ensure the company continues to build awareness in Queensland.
To entice participants to join the 10 Week Body Transformation Challenge
VO Group has worked closely with ASN on various campaigns and were asked to generate exposure for the latest 10 Week Body Transformation Challenge. VO initiated specific tactics to increase engagement on all social media channels and drive engagement from the participants.
Planning and launching luxury fitness label, KLSfit to the Australian market
With the launch of KLSfit, VO Group was called in to highlight the new brand. The brand identity was developed based on a niche within the fitness industry on the Gold Coast and was emulated through all aspects of marketing. The objective was to increase engagement on KLSfit social media channels and direct people to the website. VO’s strategies were recognised through the success of the campaign.
To establish and rebrand a premier hot yoga studio within the Gold Coast yoga community
VO was approached to carry out a rebrand and media campaign of Elemental Hot Yoga. Through specific tactics, VO built the ongoing presence of Elemental in the yoga industry. The strategies implemented successfully raised the awareness of not only hot yoga but the Elemental brand. The results of the campaign were ultimately a success due to the media presence.
Develop a specific and targeted marketing campaign with use of videography
VO evaluated the current marketing tactics of Fresh Meals 2 U and successfully developed a more targeted campaign approach that would rebrand the existing strategies to redefine the Fresh Meals concept and create a greater online experience for their audience. Through website changes and the use of video techniques, the outcome was extremely positive with the Fresh Meals 2 U team and their audience.