The start of another year brings a whole new set of trends in the marketing, graphic design, website development and creative industry.
Whether you’re doing a brand refresh or starting a new brand, creating an effective and aesthetically pleasing logo is key to “distilling the unique essence and personality of your brand into an instantly recognisable emblem” (Canva, 2020).
So, what’s in store for 2020 in regards to logo design?
Yes, stationary logos will always be in style. But in recent years, we’ve seen video and animation become an integral part of branding. Animation enhances the fun effect of the illustration and allows for further engagement between the audience and the brand.
Key colours we’re likely to see in 2020 are mustard, mint and lilac. Don’t forget the Pantone Colour of the Year though! Classic Blue may also be seen in various designs throughout this year.
Gradients in logo design will also continue to be trendy. The seamless transitions from one colour to another makes the logo seem more dynamic and engaging. Think bright, vivid colours if you choose to incorporate this.
In recent years, brands have played it safe with simple logos but it’s time to break out of that mold. Abstract designs will be prominent in 2020 with brands breaking free of the grid composition whilst maintaining an aesthetically pleasing use of elements and negative space.
Using a custom font is what makes brands unique and highlights their personality. Utilising a creative font in your logo will likely set you apart from your competitors.
Logos usually carry an underlying meaning in their designs. In 2020, we’re likely to see the use of symbolic shapes and icons being incorporated within the design. Popular designs could include incorporating symbols to replace part of the typography.
It may be a new decade but we’re throwin’ it back with logo design. The retro and vintage effect is back in style! Whether it’s the worn-out paper effect, grunge, retro patterns or bright colour schemes, the retro design is making a massive comeback.
User-friendly designs should always be at the forefront in any design. A responsive design is one that adapts to different screen sizes and will require a designer to create versions of them in order to optimise their performance.
Having a responsive logo ensures brands stand out and maintains consistency across all platforms.
Whilst this year is the year for unique and ‘out there’ designs, the minimalist design trend will continue to evolve and could be a popular choice for brands. Delicate lines and imagery is aesthetically pleasing to the eyes and highlights elegance and sophistication.
Isometric designs imitating 3D effect is still popular and will likely be seen in many designs in 2020. 3D objects create depth and when you combine it with exciting colours and outlines, you have a logo that really stands out.
2020 will be a colourful and exciting year for logo design. Whether it’s animated logos, unique styles or impressive colours, we can’t wait to see what brands design for the start of the new decade.
This content is derived from the number of sources listed below. VO Group does not take ownership of the content. Read more about the logo design trends for 2020 or take a look at our previous blog here: