Brand consistency is key as it influences how people perceive your company. The more consistent your messaging, the more consistent the branding.
By ensuring your brand is consistent in all aspects, you will build brand awareness and develop trust and loyalty with your customers. A constantly changing brand personality won’t do you any favours when establishing yourself in the industry.
Most businesses create brand guidelines to ensure all messaging and brand assets are consistent. These guidelines are called guidelines for a reason – they keep all departments informed and aligned.
Branding guidelines will likely include logos, icons, taglines, brand traits, fonts and other elements that will influence your messaging and ensure it matches up with your business goals.
Are you active on social media? If so, it’s key that you align your brand’s identity with the right platforms and maintain a consistent tone and personality. Think about it this way: your brand personality should come across on these platforms but adapted to fit the context.
On the other hand, influencer marketing can help you achieve brand consistency. But only if you choose the right people to be your ambassadors. If you decide to work with ambassadors, ask yourself these questions:
The right influencer can do wonders for your brand.
When it comes to producing webinars, video and written content etc. you need to consider what content is consistent with your brand’s mission and goals. Look for opportunities to create content that makes absolute sense for your brand. For example, if you are in the education industry, it would be appropriate to write a blog about the current trends or news. By sticking to content that is relevant, unique and consistent to your brand, you will build recognition amongst your audience.
Possibly the most crucial element is focusing on delivering quality to your customers. Brands should know that people’s perception of them is key to how successful they become. Whether it’s a website design, customer service or an image for social media, you need to ensure that quality trumps over everything. When quality is executed consistently, you will establish yourself as a highly trustworthy brand that always delivers.
Consistent branding can result in three important things for a business: awareness, authority, trust.
Consistency is the key to successful branding. But being consistent doesn’t mean you can’t eventually change. Having a consistent brand actually gives you a firm foundation for evolving and expanding in the future.
This content is derived from the number of sources listed below. VO Group does not take ownership of the content. Read more about brand consistency below or take a look at our previous blog