A GUIDE FOR SMALL BUSINESSES GETTING STARTED DIGITAL STRATEGY
Getting into digital marketing can feel like taking a dive into the unknown for a lot of small business owners. When it comes to reaching new audiences, a little budget can go a long way. Every part of your digital marketing is a great opportunity to learn something – it’s all about starting small, testing, learning and growing over time.
Inbound marketing is a tactic that you can use to attract, convert, close and delight visitors to your website, social and blog. Digital platforms are for this because we now have more ways, places and routes to attract people to visit our website. You can become quite creative with this kind of marketing. Your website, blog and social media channels are the heart of any digital marketing plan, always keep in mind that you need optimising for these destinations when planning digital marketing tactics.
Before we get started:
- Digital marketing is an umbrella term for all your online marketing efforts. Businesses can leverage from digital channels such as Google search, social media, email and websites to connect with current and prospective customers.
- Inbound marketing is about using marketing to bring in potential customers. Sharing is caring and inbound marketing is all about creating and sharing content with the world. By creating content specifically designed to appeal your dream customers, inbound attracts qualified prospects to your business and ensures they keep coming back.
- Content marketing centres on creating, publishing and distributing content for your target audience.
- Buyer’s journey is the process buyers go through to become aware of, evaluate and purchase a new product or service.
- Setting up your Digital Marketing Strategy is as simple as deciding what you want to do, when you’re going to do it and what you expect to happen and how you’ll your measure your success.
5 Steps for Setting your Strategy
- Set a Measurable Goal
- Know Your Audience
- Know Your Brand
- Watch Your Competition
- Get Ready to Measure
Sponsored Social Posts –
Having a great social media presence is a pre-requisite for this strategy. If you’re already writing brilliant content that shows off what your brand is about, paying to promote posts can get those posts into newsfeeds of people who aren’t following you yet.
In the process of building your empire, winning new customers is as important as nurturing the relationships with customers you already have. Stay in touch with your loyal followers with emails that that go beyond announcement of new products.
- Newsletters increase brand awareness and drive traffic with what’s new on your sit
- Seasonal emails stay on your customers’ radar with Christmas or events
- Exclusive offers make loyal customers feel special with the odd discount or gift
- Reminders if a subscription is ending, drop a friendly reminder
- Flash announcements boost sales like a 48-hour sale
While we mentioned keeping things simple and light-touch, don’t be afraid of using a combination of marketing techniques and ideas. It’s useful to think of your marketing activity as an ecosystem – when all your tactics work together, the whole is greater than the sum of the parts.