Getting into digital marketing can feel like taking a dive into the unknown for a lot of small business owners. When it comes to reaching new audiences, a little budget can go a long way.
Every part of your digital marketing is a great opportunity to learn something. It’s all about starting small, testing, learning and growing over time.
Inbound marketing is a tactic that you can use to attract, convert, close and delight visitors to your website, social and blog. Digital platforms are for this because we now have more ways, places and routes to attract people to visit our website.
You can become quite creative with this kind of marketing. Your website, blog and social media channels are the heart of any digital marketing plan, always keep in mind that you need optimising for these destinations when planning digital marketing tactics.
Before we get started:
Sponsored Social Posts
Having a great social media presence is a pre-requisite for this strategy. If you’re already writing brilliant content that shows off what your brand is about, paying to promote posts can get those posts into newsfeeds of people who aren’t following you yet.
In the process of building your empire, winning new customers is as important as nurturing the relationships with customers you already have. Stay in touch with your loyal followers with emails that that go beyond announcement of new products.
While we mentioned keeping things simple and light-touch, don’t be afraid of using a combination of marketing techniques and ideas. It’s useful to think of your marketing activity as an ecosystem – when all your tactics work together, the whole is greater than the sum of the parts.