Have you ever calculated your return on investment when it comes to quality, professional photography? Think of how mouth-watering your favourite, juicy burger looks on your widescreen TV (uh oh, it’s making us hungry thinking about it!). Now compare this to your local greasy Joe’s on the corner and the worn out, laminated photos of his burgers in the dirty window glass. Not too appealing, are they? Which photo makes you want to jump out of your seat and head for your closest drive-through. We know which one appeals to us most!
It’s important to remember that it’s not just the quality and substance of the product that appeals to you, but the photography itself. In today’s emotion-fuelled market, it’s not enough to just develop the perfect product or service. You must be able to convey this perfection to your market as quickly and cost-effectively as possible. Which is where VO comes in. Taking your products and services to your market using photography which stirs emotion, creates a desire, and conveys the trustworthiness and professionalism of your company in a single snapshot is VO’s speciality.
Still don’t think it’s worth the investment? Get this: Real Estate listings with high-quality photos receive on average a 47% higher asking price per square metre! How’s that for a return on investment!
So don’t look S#!T, keep your photos lit. With VO.