I’m certain you’ve had that miscommunication with your partner or friend over SMS. The one where you think the other is angry or hostile towards you, when in fact it was quite the opposite. You feel a bit silly – but it’s oh so easy to misinterpret text. It’s extremely hard to gauge emotion, personality and values from text alone.
The same principle applies to your brand. You know who you are and what you’re about, but how often does this message get misinterpreted? If you’re projecting the wrong impression, who knows how much potential you’re missing out on!
As we move deeper into the digital age, society is becoming less and less connected on a human level. This is becoming an issue for businesses world wide. Purchase decisions are typically based upon trust, so how can people get to know, like and trust who you are before they decide to purchase?
The answer is with video.
By being physical in the digital arena, you can unmistakably share your emotion, your passion and your values face-to-face – across the keyboard.
Watch Lisa explain how video can not only boost your Google and Facebook rankings, but also boost your brand and your digital conversions!