Each year, VO Group love seeing what colours will emerge as the ‘trend’ for the year. Colour, whether it’s in a logo design or website design, has the ability to lift your brand and convey everything unique about who you are. Also, a colour on its own, can portray a wide range of emotions without even having a word or image attached to it.
In this increasingly visual world, colour is becoming more and more important in all elements of design. It’s key that you consider the colours that best represents your brand and how those colours will ultimately evoke certain emotions and actions.
Shutterstock recently released the 2020 Colour Trends and there are three shades that will likely dominate this year.
Bold, fiery, radiant – three words Shutterstock uses to describe this colour. This orange-red is the perfect colour for demanding attention and is quite eye-catching in general. The hue is perfect if you’re looking to communicate directly with your audience.
If you are wanting to be a little understated yet still evoke a calming feeling you may want to look at incorporating aqua menthe. Aqua Menthe is a mix of cyan and mint and is reminiscent of luxurious, ocean-front shorelines and crystal-clear water.
The bright, yet serene tone is also perfect for conveying a playful, modern and outgoing personality and is quite a contemporary choice for brands. Essentially, this colour is definitely one to consider as it an allrounder in terms of what you can highlight to audiences.
2020 seems to be the year of the blue! Phantom Blue in particular is likely to be frequently used this year. This deep saturated indigo-navy is a striking colour that is alluring and sophisticated. This shade tends to capture attention and communicates stability and trustworthiness. Whilst the shade is fantastic on its own, it could also be the perfect companion for bright, contrasting colours.
Whilst Aqua Menthe, Phantom Blue and Lush Lava are the reigning three colours of 2020, in Australia, Vibrant Magenta is a favoured tone. This colour is sophisticated yet bright and can add that right amount of pop to the brand logo or website.
It truly seems to be the year of the blue tones. Pantone recently announced that the 2020 Colour of the Year is Classic Blue, a “shade reminiscent of the sky at dusk”. The colour has a dual meaning, as whilst it can be regal, restrained and boundless, it can also be edgy.
We are big advocates of keeping up with the latest trends, but at the end of the day we like to stand out from the crowd. It’s important that brands choose colour combinations that reflect exactly what they’re putting out into the world.
This content is derived from the number of sources listed below. VO Group does not take ownership of the content. Read more about the colours of 2020 or take a look at our previous blog here