With increasing demand for online purchasing, more and more businesses are moving away from physical stores to e-stores. With online shopping being responsible for 9% of Australia’s total retail sales, ecommerce is becoming a significant option for many brands.
Ecommerce has revolutionised the way brands are doing business and there are many benefits related to utilising a commerce platform like Shopify to start, grow and manage a business.
What is Shopify?
Shopify is a complete ecommerce platform that allows you to create an online store, manage products, inventory, payments and shipping all in one. The platform also allows businesses to leverage insightful sales information and utilise tools to reach the ideal audience through specific marketing channels.
As a Shopify Partner and experienced ecommerce website builders, we know the benefits of these platforms for businesses. Here are some major benefits for utilising online platforms as a central hub for your business.
1. Low cost
One of the benefits of ecommerce software is that is has a lower startup cost. Whilst physical retail stores have several upfront costs and high rental costs. Platforms like Shopify are less expensive and have perks such as free themes, hosting and other tools needed to start selling online.
2. 24/7 potential income
With ecommerce platforms, your business is never closed. Websites are always open for business and by being available at all hours, you can attract and connect with a wider audience. Additionally, with Facebook Ads, you can attract someone from the other side of the world, or secure a purchase with someone you wouldn’t ordinarily connect with at a physical store.
3. Gain access to analytics easily
If you want to know what’s working and what people are least interested in, an ecommerce platform is the best way to ascertain that key data about your customers. For example, Shopify’s analytics and reports give you insight into your visitors, online store conversion rate, return customer rate and all recent activity. This information is invaluable as it encourages you to retarget or capitalise on what works.
4. Grow your business
Ecommerce platforms allow you to increase traffic and convert visitors into customers with readily available marketing tools such as SEO, Google AdWords and email direct marketing (EDM) all in one place. These platforms also allow you to grow traffic and sales with the inclusion of ecommerce blogging. Not only can these platform tools allow you to achieve traffic organically, but you’ll also be able to monetise these customers with retargeting ads and lead magnets facilitated through the platform.
5. Mobile capabilities
In addition to hosting your ecommerce website, ecommerce software have built in features that allow you to optimise your business to be mobile-friendly. Being mobile-friendly is a massive positive for any business as customers are inclined to browse and buy from online stores through their mobile phone. For businesses, ecommerce platforms tend to have an associated mobile app in which you can check sales statistics, view products, orders and customer data on the go – an equally beneficial feature.
6. Make it personal
One of the best advantages of having an online business and utilising an ecommerce platform is having the ability to enhance the shopping experience through personalised web pages. Ecommerce platforms enable you to create personalised landing pages for different audiences in order to entice them to buy from you.
Landing pages are crucial for promoting products, capturing marketing leads or launching a marketing campaign and all of this can be designed through an ecommerce platform. It’s much easier and more advantageous than trying to individually nurture each and every customer that may come through your door, were you a physical retailer.
Here at VO Group, we leverage powerful platforms such as Shopify to help brands increase their business, generate more business and fill more carts. If you want to increase traffic and convert visitors to purchasing customers, get in touch with our team!
The content in this blog has been derived from the number of sources that are listed below. VO Group does not take ownership of the content.
Read more about ecommerce platforms!