Designing a great website is not just about the imagery, the colour palette or ensuring you’re explicitly following the 2019 web design trends. It’s about creating a user experience (UX) that brings people back time and time again.
If you’ve got killer visuals, enticing content and a seamless user experience, then you’re right on the money! But are you making small mistakes that could be hindering your ability to provide a straightforward customer journey and deterring people fr om engaging in your brand?
Below are 5 common mistakes web designers make and some tips on how to fix them!
1.Not giving your users something to do
Imagine creating a website that doesn’t give your customers something to act on. Imagine your landing page having no call to action, no scrolling capabilities or any indication of where to find out more information. Web designers often make the mistake of focusing on the imagery and fail to create actions, interactions and movements that flow on every page and encourage customers to engage.
This is a quick fix for designers. Every page in the design should contact a call to action such as ‘learn more’, ‘buy now’ or ‘book’.
2. Pop ups everywhere!
When it comes to user experience, designers need to be wary of pop ups and whether the pop ups they have implemented are intrusive on visitors. If you have pop ups everywhere and without a simple exit strategy, customers can become easily frustrated and will likely leave your site.
Tips for designers: ensure there is a recognisable exit button so customers can make a choice. This will inspire trust in your business and will enable customers to access the information they are looking for in a seamless manner.
3. Clever trumps clarity
As Conversion XL highlights, a key mistake UX designers make is focus on creating a beautiful and innovative site yet fail to consider the conversions. By getting hung up on an epically creative website, UX designers run the risk of confusing their users rather than guiding them.
So how do you fix it? Conversion XL encourages designers to conduct a user test. For example, ask your users to perform the key tasks within your conversion funnel. Things such as login, find a product, add to cart, add email etc. Essentially, consider the customer journey and whether the actual path is different to the intended path.
Designers should also consider wh ere customers are hesitating and why they are hesitating and make changes to their website in order to make it clear for users.
4. Performance doesn’t matter, does it?
Every UX designer should consider the performance of their site. Designers make the mistake of not considering performance issues such as errors or speed and if these elements aren’t fixed they will likely impact conversions.
Conversion XL notes that an easy fix is checking your analytics tool to identify any issues customers are encountering and how they can be changed in order to make the user experience more seamless. Also, designers need to identify which pages have the slowest load times and consider if there are issues with the images or videos being too large or whether third-party apps are slowing your site down.
5. Assuming your design is automatically mobile friendly
Not all designs are suitable for mobile friendly devices. It is critical that web designers create a user experience that is simple and accessible on ALL mobile devices.
Having a website that crams too much information on one page or having a complex navigation menu will kill any potential for conversions from mobile users. Web designers need to consider how their website works on all devices, whether the content on the page is relevant, legible and speaks directly to the user and ensure the navigation and customer journey are simple and responsive.
Need a website design that has a seamless and responsive user experience? Contact our team today!
The content in this blog has been derived from the number of sources listed below. VO Group does not take ownership of the content.
Read more about UX design and how to avoid the common mistakes: