It’s the start of a fresh new year. As we look back on 2018 and appreciate the results of our hard work, we also think about what new things we could do for 2019.
PR and marketing is an ever-changing industry and our team needs to constantly improve to keep up. On top of personal commitments – does eating healthier, getting physically git and saving money sound familiar? What should professional Public Relators and Marketers embrace to make marketing efforts more efficient and effective? What should you seek to improve professionally?
2019 is going to be an interesting year and a major year for change. We all prepare for a fresh start- setting new goals, making personal and professional new year resolutions. While resolutions are easy to make, they are notoriously easy to break too. Following them will have a positive effect.
2019 is the year to finally say goodbye to tedious Excel Sheets! The year you’ll finally say goodbye to your old Excel sheets. To manage your databases, your plans or editorial calendar, look at centralising all your data online making it easily shareable with other team members and accessible from anywhere. Instead of working with different platforms to manage your various tasks, use an online view like Google Sheets.
The start of a new year is always the perfect opportunity to start anew and tackle those I’ll get to it later tasks. Cleaning your folders and organising everything into a structured view is probably one of them.
If you’re frustrated working off old and inaccurate contact lists, not knowing where you put files, then it’s time for a spring clean.
Instagram, Facebook and Twitter are currently the most popular social platforms among businesses. Mere presence on these social channels aren’t enough; you must know how to position your brand in order for your social media actions to really see results.
Getting to know all your different markets, consumers and your competition is indispensable if you want your brand to grow. Social media can offer many benefits including the possibility to connect with international markets. By analysing markets, not only will you get to know consumer behaviour, but it can also detect new areas in which your products or services could be a hit.
Over the past few years, many brands have fallen into the habit of using social networks primarily as a distribution platform for content and advertising. In the year ahead, brands and professional marketers should remember that social media is a powerful tool for interacting with audiences, not for delivering offerings.
Thanks to the cheap costs of using social channels, a brand can test new markets and begin generating brand awareness without spending hardly any money.